ROLEX Day-Date
Royal Blue « Stella » Gilt Lettering
Ref. 1803
One could call the Day-Date the backbone of the Rolex line back in the days. It is probably the most produced watch of the brand and their most iconic reference along with the Daytona. The « watch worn by the people who guide the destinies of the world » to paraphrase an advertisement campaign from the 50’s. Nicknamed « the presidential watch ». So it carries a VERY serious and business look. The wind of the 70s worked its magic and Rolex officially introduced the « Stella » dial (in reference to the name of the lacquer supplier used for these dials, not to the colorful work of the famous american artist) to target the Middle East market which appreciated their powerful visual impact. Chromatic choice of the day: the Royal Blue in absolutely pristine condition
Serial : 55xxxx (1978)
Dial : Mint Royal Blue with all original tritium perfectly passing the UV test (green flash and fade away). The hands have been serviced. The lettering are absolutely mind blowing igniting the dial under the sun.
Case : as new. Satin finish all over. Most likely unpolished.
Movement : 1556
Bracelet : exceptional 18k pink gold jubilee bracelet for Day-Date
Box & Papers : original punched guarantee & box.
None of the pictures below do justice to this STUNNING timepiece. You need to see it real to understand the global collectible phenomenon of this WOW watch.
